Product Data
Analyst

I turn product data into decisions. Specialising in user behaviour analytics, A/B testing, and building dashboards that product teams actually use.

4+
Years Exp.
30+
A/B Tests
$2.4M
Revenue Impact

Core Skills

📊
Product Analytics
Funnel analysis, cohort retention, segmentation, and feature adoption metrics that guide roadmap priorities.
🧪
A/B Testing
Experiment design, statistical significance, power analysis, and communicating results to stakeholders.
📈
Dashboard Design
Building self-serve dashboards in Looker, Tableau, and Mode that empower product managers to make data-driven decisions.
🐍
Python & SQL
Advanced SQL for complex queries, Python for statistical modelling, automation, and data pipeline development.
🔍
User Research
Combining quantitative data with qualitative insights to build a complete picture of user needs and friction points.
🎯
Metric Definition
Defining north star metrics, KPIs, and guardrail metrics that align teams around measurable outcomes.

Featured Projects

Python Amplitude SQL

Onboarding Funnel Optimisation

Identified a critical drop-off at step 3 of the signup flow through cohort analysis. Designed and ran an A/B test on a simplified layout that reduced friction.

18% improvement in activation rate
74% RETENTION Day 7 Day 14 Day 30
Looker BigQuery dbt

Retention Dashboard Suite

Built a self-serve retention analytics dashboard used daily by 5 product teams. Reduced ad-hoc data requests by automating cohort reports.

60% reduction in data request tickets
Feature launch Jan Jun Dec
Statsig Python Pandas

Pricing Experiment Analysis

Led statistical analysis for a multi-variant pricing test across 3 markets. Modelled elasticity curves and revenue sensitivity to guide the pricing team.

$800K annualised revenue uplift
Raw Events dbt Models Metrics Layer Dashboards
dbt BigQuery Terraform

Analytics Data Pipeline

Designed and implemented a modular analytics pipeline using dbt. Created a semantic layer that standardised metric definitions across the organisation.

Single source of truth for 12 core KPIs

Tools & Technologies

SQL Python Pandas NumPy scikit-learn Looker Tableau Mode BigQuery Snowflake dbt Amplitude Mixpanel Statsig Git HTML Airflow Excel
04

Experience

2023 — Present
Senior Product Data Analyst
Acme SaaS
Leading analytics for the Growth pod. Own experimentation framework, retention metrics, and self-serve dashboard infrastructure serving 5 product teams.
2021 — 2023
Product Data Analyst
DataDriven Inc.
Built the company's first cohort retention model and partnered with PMs to redesign the onboarding flow, lifting activation by 18%.
2019 — 2021
Junior Analyst
StartupCo
First analytics hire. Set up event tracking with Amplitude, created the company's core KPI dashboard, and automated weekly reporting with Python.

Let's Work Together

Open to full-time roles and consulting engagements.

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